Create Financial Clarity, Confidence and Control
As a boutique accounting and wealth-building firm, we’ve helped over 50+ businesses, from start-ups to multi-million dollar enterprises, learn how to implement financial systems and business strategies to increase cash flow and profitability.
Our clients go from
Being stressed out because they feel like they're winging their finances
Lying awake at night worrying about how much they can pay themselves and their team
Feeling confused, overwhelmed or ashamed about their finances
Unsure HOW to leverage their numbers to make better decisions for their business
to...
Implementing financial systems that work FOR their business and prioritize profits
Becoming confident and empowered around their numbers
Making wise business decisions and having experienced mentors to talk through strategy with
Becoming aware of how their money mindset impacts their bottom line
Paying themselves more and creating a life of purpose and financial freedom
This financial transformation is possible for you too.
We're here to help.
Here’s What You Can Expect When You Work with Us
We Teach You HOW to Use Your Numbers to Help You Reach Your Financial Goals
Compliance Work is the Starting Point, Not the End Goal
Our team of experts will do all the bookkeeping and compliance work and we make sure it’s done well. Using bookkeeping best practices, we help you with the specific needs of your business, from HST to payroll, WSIB to T4 and T5s. We make sure your books are good, and your numbers are precise and accurate for CRA.
We Implement Profit First
As a Certified Profit First Professional, Ellen and her team will help you implement this proven and life-changing financial system that has helped thousands of people eradicate entrepreneurial poverty and prioritize profits.
Based on your unique business, Ellen guides you step by step to learn this powerful financial system and set it up in your business.
Profit First gives business owners clarity around their numbers and ensures that they are paying themselves and saving enough for taxes, HST, payroll, expenses and profit. With this clarity, you can make informed and empowered business decisions to grow your world-changing business.
Proven Business Strategy to Achieve Your Goals
Meeting monthly or quarterly, Ellen not only goes over the numbers of your business but expertly creates a safe space to explore your business goals, offer guidance, and strategize a plan to practically reach these goals.
Drawing from over 25 years of experience, Ellen is there to help you explore potential options and how they would affect profitability and revenue. From hiring to refining offers to raising prices or streamlining systems, Ellen is invested in your success and is here to support you on your journey.
Money Mindset Coaching
Coming up with a business strategy is only part of the equation. Your mindset and what you believe is possible will 100% affect your outcome. Doubt, fear, shame and indecision can all get in the way of your results. You are human after all, and sometimes we need some help to explore what’s going on beneath the surface.
As a Certified Life Coach, Ellen expertly guides you through The Model, a powerful tool to explore and examine the ways our thoughts impact our actions and results. Together, Ellen supports her clients as they examine the ways our thoughts impact our feelings, actions and results.
You have more power than you realize. Most folks are operating on default and what they believe are ‘just facts’ and unchangeable is actually their perception of the facts. This truth can change your life because your beliefs are optional.
Through mindset coaching, Ellen helps her clients explore and uncover the thoughts and feelings that are standing in the way of their success. And then we create a plan to achieve your goals that you can take action on because it feels possible! You got this!
We’re here to help you …
Implement proven and powerful financial systems,
Gain financial clarity and with a clear sense of direction,
Experience improved confidence, self-trust and financial empowerment,
Feel supported with strategic business advice and mindset coaching,
Make more money and experience wealth in all areas of your life.
Customized Packages Available
Every entrepreneur and business owner is different. We work with your business needs and goals to help you improve cash flow and become more profitable.
We also work with you to help you close any financial literacy gaps and become empowered around your finances. Our packages start at $750 CAD a month and range in price based on your business needs.
Book a call today to explore how we could serve you and your business and help you achieve your financial and wealth-building goals.
What Clients Are Saying
I definitely would recommend Ellen to anyone. The thing that I like the most is that I trust Ellen. I don’t want anyone else looking after our finances and business.
Ellen cares for our business as though it is her own. We share the same business philosophies and what would take me hours, Ellen has the experience to do in much less time, far more accurately.
— M.B., CMB Construction Inc.
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As someone passionate about helping individuals get their bodies healthy, it was time for me to look in the mirror and get my business healthy. I was stuck, tired, giving my all and not bringing home what I was putting in. I wanted to give up. All of my hard work just didn’t feel like it was paying off.
Working with Ellen and the Profit First System has been a complete game changer for not only my professional life but also my personal life. I am a mom of two young girls and a multi-location fitness facility business owner of over 13 years since opening my own business, employing 8 full-time and an additional 3 part-time team members.
My story is simple. I love what I do, I am passionate about helping others and positively impacting people's lives to allow them to become healthier and happier. The problem is, my business wasn't healthy. I felt like a hypocrite.
A mentor of mine told me about this book called Profit First. I bought it right away, and read it at least 3 times before dropping it on Ellen's desk and asking her if she'd ever heard of it and told her I wanted to run my business on Profit First.
The rest is history.
As a business owner, it doesn't matter how much we love what we do if we can't feed our family. I wanted to ensure that I was being wise with my finances for both my business and my personal life and Ellen put together an effective plan in place and offered suggestions on how to get my business to a healthier state.
I’ve never really got excited about numbers before but Ellen makes the process fun, I get excited about my meetings with Ellen. Plus, since she’s got a good handle on that area of my business for me, it opens up more time to focus on what I love to do the most.
Coaching is what I do for a living and I truly believe in having a coach for all areas of your life. Just like a personal trainer for your fitness, you need a coach to help hold you accountable and keep you on track to what your financial goals are. I could have followed the Profit First system on my own, just like my clients could follow workouts online on their own.
But as a business owner, we are busy, perfecting our own crafts, and I wanted to invest in Ellen to hold me accountable and speed up my progress. That's what a coach does.
Since starting the Profit First system with Ellen, I have tripled my owner's compensation, I am paying my taxes on time, every time - both personal and corporation and I am currently putting 5% away into a Profit fund (when I started, I wasn't doing this at all). This data should give you a clear picture that this is the real deal!
At first, I did wonder if it was worth the investment for Ellen and the Profit First system. I already hardly was scraping by, how could I afford this? But the skills I have learned (and still learning) on managing my business finances and the decrease in my stress, I would pay double what I am paying to work with Ellen.
I trust her guidance 150 percent. I recommend Ellen and the Profit First System to everyone that I come in contact with. I often am asked “what are the top three books that have changed my life or made the biggest impact” Profit First is hands down, top on my list. It's made such a positive impact on me.
Of course, I am going to say the cheesy line, "I wish I knew this system when I first opened my doors 13 years ago", seriously though, don't wait another day. Your personal and professional life is about to completely transform.
I feel in control of my business finances rather than it controlling me. I am more proactive with my financial decisions and also have Ellen guiding me along the way. These things are priceless to me. Gone are the days I felt handcuffed to the worry of, do I have enough money for all of my expenses this month.
Be prepared to put in the work, the system only works if you go all in and commit to it. You will
sweat and it will be tough but believe in Ellen and Profit First and I promise you, you will be better off than where you are today. And if you aren't struggling financially right now in your business, this system will still allow you to feel more in control of your business and give you the pay cheque you deserve.
Nadine Vanden Heuvel,
Owner and operator of Goderich & Kincardine Fit Body Boot Camp
